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Campaign Details

CEOP (Child Exploitation and Online Protection Centre)

Client:CEOP (Child Exploitation and Online Protection Centre)

Launched in April 2006 this is a law enforcement organisation with a different approach. It maximises international links with specialist charities, businesses, police powers and government, focusing on tackling child sex abuse and safeguarding the online experience for children.

McGrory Communications handled an emotional and sensitive issue in an intellectual fashion, ensuring the message wasn't diluted and delivery was hard hitting. It's no accident that CEOP featured on Breakfast TV on every channel on the day of launch and that it was covered from sunrise to sunset by both print and broadcast.

When CEOP wanted to maximise the launch of its "Teacher and Parent" initiative it enlisted McGrory Communications which once again secured the organisation coverage through all the major broadcast news and print channels.