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Campaign Details

Client:American Express

Campaign:American Express (Red)

McGrory Communications was appointed as part of American Express' Red Campaign team. Created by Bono and Bobby Shriver, Red enables businesses to take an active and sustainable role in the fight against HIV and AIDS in Africa. Red partnered with brands such as American Express.

For the media launch of the Amex Red credit card, McGrory Communications led the positioning, message development and focused on creating and tailoring story ideas for the press.